Kursübersicht "Small Screen, Big Business: Media and Communications Industries (B 07a)"

Lecturer:

Dr. Anna Potter, University of the Sunshine Coast

Course Objective

The media and communications industries inform, entertain and educate us while operating as sophisticated businesses with global footprints. This course introduces students to various ways of thinking about the media and communications industries, including the significance of ownership structures, the impact of new media technologies and the contemporary audience’s relationship with media content. Students will learn how the media industries and their content have been transformed by digitalisation, the internet and social media, and what these changes mean for contemporary audiences.

Course Outline

Module 1 Intro to Small Screen, Big Business: Media and Communications Industries and to the course assessment tasks.
Module 2 Analytical frameworks for media industries and texts
Module 3 Ownership and control of media industries
Module 4 The globalisation of media industries
Module 5 Convergence and the multi-platform distribution of media content
Module 6 Audiences and media content: are we all ‘produsers’ now?
Module 6 Reporting the news: how the internet transformed journalistic practice
Module 7 Continuity and change in media industries
Module 8 Repetition and variation: film and television genres
Module 9 Program formats: re-making the same program in multiple countries.
Module 10 Who's in the spotlight? Stars, celebrities and personalities
Module 11 Children and the media: a very special audience
Module 12 Reflective analysis and course conclusions

Teaching Methods

The course will be delivered in a lecture and workshop format, with active learning exercises. The language of instruction is English.

Teilnahmevoraussetzungen

Formale: Eingeschriebene(r) Studierende(r) am Fachbereich BSW des RheinAhrCampus für den Master-Studiengang.

Inhaltliche:-

Prüfungsformen

Prüfungsanmeldung:
bis Ende 1. Halbsemester:
bis Ende 2. Halbsemester:	X
individuelle Anmeldung bis:	_________ (Datum)

Bewertung

Die Prüfungsleistung ist erbracht und ECTS-Punkte werden zuerkannt, wenn Prüfungsleistungen zu zwei verschiedenen Kurseinheiten des Gesamtmoduls bestanden worden sind.

Die Prüfungsleistung für diese Kurseinheit geht zur Hälfte in die Prüfungsleistung für das Gesamtmodul ein.